What is BNI?
Started in January of 1985 by Founder and CEO Ivan R. Misner, Ph.D., BNI-Business Network Int’l. provides a positive, supportive and structured environment to further business through word of mouth marketing. BNI is a business and professional networking organization that allows only one person per profession to join a chapter. Belonging to BNI is like having dozens of sales people working for you because all the other members carry several copies of your business cards around with them. When they meet someone who could use your products or services, they hand that person your card and recommend your services. It’s as simple as that!
Last year, members of BNI passed over a million referrals which generated millions of dollars worth of business for each other! It’s simple because it’s based on the proven concept of “what goes around, comes around.” If I help you, you’ll help me and we will both benefit as a result.
Would you like to increase your business by 20%, 30%, 50% or as much as 100%? You can see results like this! Many have. Some participants have added as many as 50 new clients in the first 2 years!! Successful businesses depend on word of mouth advertising. It is the best and most cost-effective form of advertising possible.
BNI provides a structured environment for the development and exchange of quality business referrals. It does so by providing an environment in which you develop personal relationships with dozens of other qualified business professionals. By establishing this “formal” relationship with other people, you will have the opportunity to substantially increase your business.
Action is the foundational key to all success.
Benefits of BNI
Most business people advertise, and we would never suggest that you stop advertising. However, compare the value between advertising and word-of-mouth marketing.
Being a member of BNl is like having up to 40 salespeople marketing your product or service everyday!
Good Referrals offer the opportunity to do business with someone who is in the market to buy your product or service. Although not a guaranteed sale, a good referral is an open door to discuss your business with someone who is interested in your product or service.
Each member knows several people. This extended network is a rich data base of potential business available to members of BNI.
Word of Mouth
Word of Mouth is the most cost-effective form of advertising possible.
BNI provides a structured environment for the development and exchange of quality business referrals for both men and women.